Timing Your
Sale
While the
overall health
of the market
has the greatest
impact on your
sale, the date
you put it on
the market can
also be
important. The
real estate
marketing
calendar
generally has
two distinct
peaks and
valleys created
by ebbs and
flows of
activity in your
local real
estate market.
You can use the
predictability
of these cycles
to your
advantage.
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Depending on
where you live,
the longer and
stronger of the
two annual peak
seasons begins
somewhere
between late
January and
early March. If
you're still
digging out from
under ten feet
of snow on March
1st, your market
may take a
little longer to
heat up.
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February through
May is normally
the most active
selling time for
residential real
estate. Families
with children
want to get
their purchase
or sale out of
the way by late
spring so moving
won't disrupt
the kids'
schooling for
the next
academic year.
Other people buy
or sell early in
the year for tax
purposes, or to
avoid
interference
with their
summer vacation.
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The first peak
season is
usually the best
time to put your
house on the
market. High
sale prices
result from
spirited buyer
competition.
Because more
buyers are in
the market now
than at any
other time of
the year, your
best chance of
getting a fast,
top-dollar sale
is during the
first season.
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Memorial Day
usually marks
the beginning of
the first
valley. Sales
activity usually
slows during
June, July, and
August. Buyers,
sellers, and
agents often
take summer
vacations, which
reduces the
market activity.
Many folks spend
their weekends
having fun in
the sun rather
than looking at
houses.
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This season is
an okay time to
put your
property on the
market, but not
the best. Houses
ordinarily take
somewhat longer
to sell in the
summer due to a
lower level of
buyer activity.
Unless you have
to sell now (or
if property
values are
declining), wait
until the fall
to put your
house on the
market. You're
likely to get a
higher price
after people
return from
vacation.
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Labor Day
usually starts
the second peak
season. This
peak normally
rolls through
September,
October, and
into November.
People who sell
during late
autumn tend to
be strongly
motivated. Some
bought new homes
in the spring
before selling
their old ones.
Now they're
slashing their
asking prices.
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Others are
calendar-year
taxpayers who
sold houses
earlier in the
year and want to
buy their new
home before
December 31st so
they can pay
tax-deductible
expenses (such
as the loan
origination fee,
mortgage
interest, and
property taxes)
prior to the end
of the year to
reduce the
impact of
federal and
state income
tax. Either way,
these folks are
under pressure
to sell.
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Unless prices
are rapidly
increasing in
your area, wait
until activity
slows in
mid-November and
then buy your
next home at a
discount price.
You get the best
of both worlds
-- "sell high
and buy low."
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The second peak
season usually
drops dead a
week or so
before
Thanksgiving.
With the
exception of a
few, mostly
desperate,
sellers and
bargain-hunting
or relocating
buyers who stay
in the market
until the bitter
end of December,
residential real
estate sales
activity
ordinarily slows
significantly by
mid-November.
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This real estate
Death Valley is
generally the
worst time of
year to sell a
house. Even our
brilliant
pricing
techniques may
not be able to
save you from
getting your
financial bones
picked clean by
bargain-hunting
vultures if
you're forced to
sell at this
time of the
year. Don't put
your house on
the market
during Death
Valley days
unless you have
absolutely no
other
alternative.
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